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~isPartOf:"Acta Wasaensia / Business administration"
~isPartOf:"American journal of agricultural economics"
~isPartOf:"HWWA-Report"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"O'Connor, Gina Colarelli"
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Acta Wasaensia / Business administration
American journal of agricultural economics
HWWA-Report
The journal of product innovation management : an international publication of the Product Development & Management Association
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Conveying effective message content when launching new industrial products
Talke, Katrin
;
O'Connor, Gina Colarelli
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 943-956
Persistent link: https://www.econbiz.de/10009387764
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