Shafi, Khuram; Hameed, Zartashia; Qadri, Usama; Nawab, … - In: Administrative Sciences : open access journal 8 (2018) 3/49, pp. 1-11
Brand value is an intangible asset of all firms and plays an important role in a firm's performance. Many independent …; should stockholders and investors consider and analyze brand value when they invest or not. The main objective of this study …