Exploration of global brand value announcements and market reaction
Year of publication: |
2018
|
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Authors: | Shafi, Khuram ; Hameed, Zartashia ; Qadri, Usama ; Nawab, Samina |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 8.2018, 3/49, p. 1-11
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Subject: | Interbrand | stock market reactions | event study | brand value | signaling theory | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect | Markenführung | Brand management | Ereignisstudie | Event study | Signalling | Markenimage | Brand image | Aktienmarkt | Stock market |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci8030049 [DOI] hdl:10419/239865 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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