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~isPartOf:"Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals"
~isPartOf:"Global business review"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The Routledge companion to digital consumption"
~subject:"Konsumentenverhalten"
~subject:"relational maintenance"
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relational maintenance
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9
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Consumer behaviour
6
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5
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
Global business review
International journal of Indian culture and business management
International journal of advertising : the quarterly review of marketing communications
The Routledge companion to digital consumption
Journal of marketing management : MM
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Journal of electronic commerce research : JECR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of marketing analytics : JMA
2
Journal of travel and tourism marketing
2
Management information systems : mis quarterly
2
Management research review
2
Paradigm : the journal of Institute of Management Technology
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A - N
1
Arts and the market
1
Consumer psychology in a social media world
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Digitale Transformation des Marketing
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European research on management and business economics
1
Handbook of research on retailer-consumer relationship development
1
Indian journal of economics & business : IJEB
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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1
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1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of wine business research : IJWBR
1
Journal of advertising research
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ECONIS (ZBW)
7
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1
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
2
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
3
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
4
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
5
Fashion blogging
Kretz, Gachoucha
;
Valck, Kristine de
- In:
The Routledge companion to digital consumption
,
(pp. 62-71)
.
2013
Persistent link: https://www.econbiz.de/10009689957
Saved in:
6
Blogs
Arsel, Zeynep
;
Zhao, Xin
- In:
The Routledge companion to digital consumption
,
(pp. 53-61)
.
2013
Persistent link: https://www.econbiz.de/10009689958
Saved in:
7
Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar
;
Ramdani, Boumediene
;
Williams, …
- In:
International journal of Indian culture and business …
7
(
2013
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
Saved in:
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