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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"European retail research"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Consumer behaviour"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
European retail research
Schriftenreihe Studien zum Konsumentenverhalten
Springer Proceedings in Business and Economics
7
Journal of retailing and consumer services
5
SpringerLink / Bücher
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International journal of retail & distribution management
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
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