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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"European retail research"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Relationship marketing"
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Relationship marketing
Handelsmarke
21
Store brand
19
Consumer behaviour
14
Konsumentenverhalten
14
Einzelhandel
11
Retail trade
11
Brand management
9
Markenführung
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Brand image
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Esteban-Millat, Irene
1
Gázquez-Abad, Juan Carlos
1
Martínez-López, Francisco J.
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
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Villaseñor, Nieves
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
European retail research
Schriftenreihe Studien zum Konsumentenverhalten
Journal of retailing and consumer services
11
The international review of retail, distribution and consumer research
4
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
The journal of product & brand management
3
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of retail & distribution management
2
Journal of business & economics research
2
Journal of marketing
2
Kundenmanagement & Electronic Commerce
2
Business research quarterly : BRQ
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European review of agricultural economics : ERAE
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Handbook of research on retailer-consumer relationship development
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business environment : IJBE
1
International journal of production economics
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics and management
1
Journal of economic behavior & organization : JEBO
1
Journal of economic development
1
Journal of retailing
1
Journal of risk and financial management : JRFM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing intelligence & planning
1
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
1
Middle East journal of management : MEJM
1
Neue Ansätze in Markenforschung und Markenführung
1
Redline / Wirtschaft
1
Regensburger Beiträge zur betriebswirtschaftlichen Forschung : Schriftenreihe des Instituts für Betriebswirtschaftslehre der Universität Regensburg
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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Reihe: Marketing, Handel und Management
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1
Schmalenbach business review : sbr
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Springer eBook Collection / Business and Economics
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
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