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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"International journal of economics and financial issues : IJEFI"
~subject:"Social web"
~type_genre:"Book section"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
International journal of economics and financial issues : IJEFI
The connected customer : the changing nature of consumer and business markets
8
Consumer psychology in a social media world
7
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
6
The Routledge companion to digital consumption
6
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Contemporary issues in social media marketing
4
Leveraging consumer behavior and psychology in the digital economy
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Digital advertising : theory and research
3
Handbook of research on integrating social media into strategic marketing
3
Handbook of research on the platform economy and the evolution of e-commerce
3
Harnessing the power of social media and web analytics
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Leveraging computer-mediated marketing environments
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Strategic customer relationship management in the age of social media
3
Strategies and tools for managing connected consumers
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Breaking new ground in theory and practice
2
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
Consumer behavior : practice oriented perspectives
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Cultural marketing and metaverse for consumer engagements
2
Customer relationship management and the social and semantic web : enabling cliens conexus
2
Digital Business in Africa : Social Media and Related Technologies
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Management and marketing for improved retail competitiveness and performance
2
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
2
New perspectives on critical marketing and consumer society
2
Organizations and social networking : utilizing social media to engage consumers
2
Policy and marketing strategies for digital media
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social media for knowledge management applications in modern organizations
2
Strategic uses of social media for improved customer retention
2
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ECONIS (ZBW)
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1
Does user search behaviour mediate user knowledge and search satisfaction?
Yamin, Fadhxilah Mat
;
Thurasamy Ramayah
;
Wan Hussain …
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011660747
Saved in:
2
Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
3
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
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