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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~subject:"Kaufentscheidung"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
15
Journal of business research : JBR
8
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
Journal of Fashion Marketing and Management
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
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Springer eBooks / Business and Management
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Sustainable Luxury : An International Perspective
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The international review of retail, distribution and consumer research
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Young consumers : insight and ideas for responsible marketers
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Annals in social responsibility : ASR
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Asia Pacific journal of marketing and logistics
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BTE-Praxiswissen
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Baltic Journal of Economic Studies
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ECONIS (ZBW)
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1
Investigating the impact of AI-powered technologies on instagrammers' purchase decisions in digitalization era : a study of the
fashion
and apparel industry
Sook Fern Yeo
;
Ling, Tan Cheng
;
Kumar, Ajay
;
Tan, Kim Hua
; …
- In:
Technological forecasting & social change : an …
177
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013345847
Saved in:
2
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
3
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
4
The challenges of digital transformation for fast-
fashion
brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
5
Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.
;
Argo, Jennifer J.
;
Morales, Andrea C.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
Saved in:
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