Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Year of publication: |
2012
|
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Authors: | Dahl, Darren W. ; Argo, Jennifer J. ; Morales, Andrea C. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 5, p. 860-871
|
Subject: | Körpergewicht | Body weight | Vergleich | Comparison | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Bekleidung | Clothing | Textilhandel | Textile distribution | Einzelhandel | Retail trade | USA | United States |
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