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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
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Customer experience
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Digital transformation
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Digitalisierung
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Fast-fashion brands
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Flow
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Food retailing
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Internet
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Online consumer behavior
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Online fast-moving consumer goods
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Leitfaden Online-Marketing ; [Bd. 1]
43
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
38
Lehrbuch
34
Advertising theory
31
Digital advertising : theory and research
26
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
26
The Sage handbook of advertising
25
International advertising and communication : current insights and empirical findings
24
Breaking new ground in theory and practice
23
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
23
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
22
The advertising and consumer culture reader
22
Cutting edge international research
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on international advertising
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
A master class in brand planning : the timeless works of Stephen King
19
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
19
Explorations in critical studies of advertising
18
The Routledge companion to advertising and promotional culture
18
The SAGE handbook of international marketing
18
Advertising in developing and emerging countries : the economic, political and social context
17
Bridging the gap between advertising academia and practice
17
E-marketing ; Vol. 1
17
Handbook of research in international marketing
17
Handbook of research on integrating social media into strategic marketing
17
Pervasive advertising
17
Advertising in new formats and media : current research and implications for marketers
16
Challenges in an age of dis-engagement
16
Handbook of research on mobile marketing management
16
International marketing ; Vol. 2
16
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Global advertising practice in a borderless world
15
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
15
International journal of advertising : the quarterly review of marketing communications
15
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Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
2
The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
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