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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~type_genre:"Case study"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
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Brand management
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Consumer behaviour
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Customer experience
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Digital transformation
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Digitalisierung
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Digitization
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E-commerce
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Einzelhandel
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Electronic Commerce
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Fast-fashion brands
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Flow
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Food retailing
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Internet
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Konsumentenverhalten
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Lebensmitteleinzelhandel
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Markenführung
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Measurement tool
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Multi-channel retailing
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Omni-channel strategies
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Online consumer behavior
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Online fast-moving consumer goods
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Online mass consumption
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Online retailing
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Rey-García, Marta
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
International journal of advertising : the quarterly review of marketing communications
15
Designing and communicating experience
14
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
Interdisciplinary management research XVI ; 1
7
Journal of business research : JBR
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Business horizons
6
Harvard business review : HBR
5
Journal of advertising research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Marketing management : a cultural perspective
5
PR-Kampagnen
5
Conference proceedings trends in business communication 2016
4
Digital and social media marketing : a results-driven approach
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
Handbook of research on integrating social media into strategic marketing
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of retail & distribution management
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
4
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
4
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Crowdfunding : the corporate era
3
Entrepreneurship marketing : principles and practice of SME marketing
3
European journal of marketing : EJM
3
International marketing review
3
Journal of promotion management : JPM
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
3
Pervasive advertising
3
Research
3
The globalisation of Chinese business : implications for multinational investors
3
ASEAN business case studies
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Anthropology and business
2
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
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Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
2
The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
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