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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Mehrbändiges Werk"
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Internet marketing
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Brand management
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Consumer behaviour
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Customer experience
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Digital transformation
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Digitalisierung
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Digitization
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E-commerce
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Einzelhandel
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Electronic Commerce
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Fast-fashion brands
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Flow
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Food retailing
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Internet
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Lebensmitteleinzelhandel
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Markenführung
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Measurement tool
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Multi-channel retailing
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Omni-channel strategies
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Online consumer behavior
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Online fast-moving consumer goods
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Online mass consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Lehrbuch
34
International journal of advertising : the quarterly review of marketing communications
15
Designing and communicating experience
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
12
Modernes Marketing für Studium und Praxis
8
Always learning
7
Interdisciplinary management research XVI ; 1
7
Journal of business research : JBR
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Business horizons
6
McGraw-Hill/Irwin series in marketing
6
Gabler-Lehrbuch
5
Kohlhammer-Edition Marketing
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Conference proceedings trends in business communication 2016
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Kohlhammer Edition Marketing
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
4
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
4
UTB / Betriebswirtschaftslehre
4
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
International marketing review
3
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
3
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
3
Research
3
Studienwissen kompakt
3
The Irwin series in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
WiSo-Lehr- und Handbücher
3
... für Dummies
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Dryden Press series in marketing
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Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
2
The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
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