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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~subject:"Customer satisfaction"
~subject:"Markenimage"
~subject:"Mobilkommunikation"
~type_genre:"Konferenzbeitrag"
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Customer satisfaction
Markenimage
Mobilkommunikation
Consumer behaviour
14
Konsumentenverhalten
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Einzelhandel
7
Retail trade
7
Brand management
6
Markenführung
6
Brand
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Handelsmarke
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Markenartikel
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Store brand
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Food retailing
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Lebensmittelhandel
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Private labels
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Alt-right movement
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Amazon
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Brand appropriation
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Brand ethics
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Branding
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CSR
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CSR communication
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Case study
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Consumer
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Konferenzbeitrag
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Chaki, Saptaparni
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Dermody, Janine
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Eisingerich, Andreas B
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Foscht, Thomas
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Ladhari, Riadh
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Lajante, Mathieu
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
The international review of retail, distribution and consumer research
7
International journal of advertising : the quarterly review of marketing communications
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
5
Journal of business research : JBR
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
International journal of economics and financial issues : IJEFI
4
Journal of marketing management : MM
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
International journal of quality and service sciences
2
Journal of service theory and practice
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
AICEI proceedings
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business process management journal
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economic dynamics and sustainable development ; Part 1
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Information technology and management
1
Intelligent systems in accounting finance and management : international journal
1
Interdisciplinary management research XVI ; 1
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Public personnel management
1
Research in transportation economics
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
Scientific Annals of Economics and Business
1
South Asian journal of management : SAJM
1
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Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
Saved in:
2
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
3
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
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