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~isPartOf:"Advances in applied microeconomics : a research annual"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Herkunftsbezeichnung"
~subject:"Softdrink"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Glossary included"
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Herkunftsbezeichnung
Softdrink
Tea
4
Tee
4
Consumer behaviour
2
Konsumentenverhalten
2
Tea industry
2
Tea plantation
2
Teeanbau
2
Teewirtschaft
2
1970-1994
1
Advertising
1
Brand management
1
Ceylon Tea
1
Coffee
1
Consumption motivation
1
Demand
1
Designation of origin
1
Fruchtsaft
1
Fruit juice
1
Geographical labeling
1
India
1
Indien
1
Kaffee
1
Markenführung
1
Means-end chain (MEC)
1
Milch
1
Milk
1
Motivation
1
Nachfrage
1
Perceived quality
1
Place branding
1
Place marketing
1
Product attributes
1
Product-place co-branding
1
Purchase intention
1
Ready-to-drink (RTD)
1
Region of origin
1
Soft drink
1
Sri Lanka
1
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Kinnucan, Henry W.
1
Ko, Chia-Chun
1
Liang, Austin Rong Da
1
Lin, Jie-Heng
1
Wang, Tung-Sheng
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Advances in applied microeconomics : a research annual
Asia Pacific journal of marketing and logistics
Journal of food products marketing
1
Marketing intelligence & planning
1
The journal of world intellectual property
1
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ECONIS (ZBW)
2
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The importance of region of origin and geographical labeling for tea consumers : the moderating effect of traditional tea processing method and tea prices
Wang, Tung-Sheng
;
Liang, Austin Rong Da
;
Ko, Chia-Chun
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1158-1177
Persistent link: https://www.econbiz.de/10013391005
Saved in:
2
Effects of advertising on US non-alcoholic beverage demand : evidence from a two-stage Rotterdam model
Kinnucan, Henry W.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001636590
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