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~isPartOf:"Advances in business strategy and competitive advantage (ABSCA) book series"
~isPartOf:"Management decision : MD"
~person:"Dalgic, Tevfik"
~subject:"Entrepreneurship education"
~subject:"KMU"
~subject:"Strategisches Management"
~type:"book"
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Dalgic, Tevfik
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Advances in business strategy and competitive advantage (ABSCA) book series
Management decision : MD
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Utilizing consumer psychology in business strategy
Dalgic, Tevfik
;
Unal, Sevtap
-
2018
provides detailed
knowledge
about humans' psychological attributes in their roles as consumers. It provides detailed
knowledge
…
Persistent link: https://www.econbiz.de/10011672335
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