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~isPartOf:"Advances in corporate branding"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marken- und Kommunikationscontrolling"
~person:"Iglesias, Oriol"
~source:"econis"
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Advances in corporate branding
Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
Marken- und Kommunikationscontrolling
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
Advances in corporate branding
,
(pp. 148-174)
.
2017
Persistent link: https://www.econbiz.de/10011585002
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