The organic view of the brand : a brand value co-creation model
Year of publication: |
[2017]
|
---|---|
Authors: | Iglesias, Oriol ; Ind, Nicholas ; Alfaro, Manuel |
Published in: |
Advances in corporate branding. - London : Palgrave Macmillan, ISBN 978-1-352-00007-8. - 2017, p. 148-174
|
Subject: | Markenführung | Brand management | Markenwert | Brand equity |
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