//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in corporate branding"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marken- und Kommunikationscontrolling"
~person:"Pömpner, Alexandra"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenwert"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
1
Deutschland
1
Food retailing
1
Germany
1
Handelsmarke
1
Lebensmitteleinzelhandel
1
Markenwert
1
Marketing control
1
Marketingcontrolling
1
Store brand
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
German
1
Author
All
Pömpner, Alexandra
Kilian, Karsten
2
Müller, Michael
2
Alfaro, Manuel
1
Andéhn, Mikael
1
Banerjee, Madhumita
1
Frahm, Lars-Gunnar
1
Geise, Fabian A.
1
Geise, Wolfgang
1
Herm, Steffen
1
Iglesias, Oriol
1
Ind, Nicholas
1
Jones, Richard
1
Möller, Jana
1
Nilsson, Mats E.
1
Nordin, Fredrik
1
Shukla, Paurav
1
Socher, Dominik
1
more ...
less ...
Published in...
All
Advances in corporate branding
Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
Marken- und Kommunikationscontrolling
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
Geise, Wolfgang
;
Geise, Fabian A.
;
Pömpner, Alexandra
- In:
Marken- und Kommunikationscontrolling
,
(pp. 55-67)
.
2016
Persistent link: https://www.econbiz.de/10011572577
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->