//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in corporate branding"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marken- und Kommunikationscontrolling"
~source:"econis"
~subject:"Lebensmitteleinzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenwert"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Lebensmitteleinzelhandel
Markenwert
10
Brand equity
7
Brand
2
Brand management
2
Deutschland
2
Germany
2
Handelsmarke
2
Markenartikel
2
Markenführung
2
Marketing control
2
Marketingcontrolling
2
Store brand
2
Betriebsrisiko
1
Bewertung
1
Bio-Lebensmittel
1
Brand Equity
1
Comparison
1
Consumer behaviour
1
Designation of origin
1
EU-European
1
EU-Europäisch
1
Eco-label
1
Economic indicator
1
Evaluation
1
Experiment
1
Firm valuation
1
Food retailing
1
Herkunftsbezeichnung
1
Immaterielle Werte
1
Intangible assets
1
International marketing
1
International marketing research
1
Internationale Marktforschung
1
Internationales Marketing
1
Kaufentscheidung
1
Konsumentenverhalten
1
Markencontrolling
1
Markenerfolg
1
Markenloyalität
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
German
1
Author
All
Geise, Fabian A.
1
Geise, Wolfgang
1
Pömpner, Alexandra
1
Published in...
All
Advances in corporate branding
Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
Marken- und Kommunikationscontrolling
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Kauftrichter als Controllinginstrument zur Messung der Markenstärke von Händlermarken im Lebensmitteleinzelhandel
Geise, Wolfgang
;
Geise, Fabian A.
;
Pömpner, Alexandra
- In:
Marken- und Kommunikationscontrolling
,
(pp. 55-67)
.
2016
Persistent link: https://www.econbiz.de/10011572577
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->