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~isPartOf:"Advances in electronic marketing"
~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~subject:"Innovation management"
~subject:"Supplier relationship management"
~subject:"Theorie"
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Innovation management
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B-to-B-Marketing
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Ahlert, Dieter
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Bridges, Eileen
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Goldsmith, Ronald E.
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Hofacker, Charles F.
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Advances in electronic marketing
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Industrial marketing management : the international journal for industrial and high-tech firms
362
The journal of business & industrial marketing
154
Journal of business-to-business marketing
80
Journal of business research : JBR
79
SpringerLink / Bücher
29
Gabler Edition Wissenschaft
21
Journal of marketing
13
Springer eBook Collection / Business and Economics
13
Europäische Hochschulschriften / 5
12
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
The journal of personal selling & sales management : JPSSM
9
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
Entwicklungen des Investitionsgütermarketing
7
Journal of customer behaviour
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-Business-Marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing research
6
Journal of service research
6
Research
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Neue betriebswirtschaftliche Forschung : Nbf
5
The journal of services marketing
5
The service industries journal
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
DUV / Wirtschaftswissenschaft
4
European journal of marketing
4
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ECONIS (ZBW)
4
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1
Theoretische Scheinwerfer für das Industriegütermarketing von morgen : Versuch einer Prognose trotz des Wissens ihrer prinzipiellen Unmöglichkeit
Rese, Mario
;
Krebs, Alexander
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 43-65)
.
2007
Persistent link: https://www.econbiz.de/10003435654
Saved in:
2
Geschäftstypendynamik : welche Forschungsaufgaben sind in diesem noch jungen Untersuchungsfeld besonders dringlich anzugehen?
Mühlfeld-Kerstan, Katrin
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 315-336)
.
2007
Persistent link: https://www.econbiz.de/10003435707
Saved in:
3
Zur Bedeutung der Betriebstypenmarke im Industriegüterhandel : eine empirische Analyse am Beispiel des Produktionsverbindungshandels
Ahlert, Dieter
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 359-379)
.
2007
Persistent link: https://www.econbiz.de/10003435756
Saved in:
4
Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
Saved in:
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