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~isPartOf:"Advances in information systems and management science"
~subject:"Kundenmanagement"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
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Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Winkelmann, Axel
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2006
Persistent link: https://www.econbiz.de/10003412133
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