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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~person:"Tsang, Alex S. L."
~subject:"Werbung"
~type_genre:"Article in journal"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
Journal of promotion management : JPM
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Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
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