Predicting handbill avoidance in Hong Kong and the UK
Year of publication: |
2014
|
---|---|
Authors: | Prendergast, Gerard P. ; Tsang, Alex S. L. ; Cheng, Ranis |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 132-146
|
Subject: | Advertising | Marketing communications | Marketing activities | Hongkong | Hong Kong | Werbung | Marketingmanagement | Marketing management | Marketing |
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