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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
~subject:"Werbung"
~type_genre:"Article in journal"
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Advertising effects
Werbung
Marketing management
158
Marketingmanagement
158
Consumer behaviour
31
Konsumentenverhalten
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Brand management
30
Markenführung
30
Marketing
26
Beziehungsmarketing
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1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
Journal of promotion management : JPM
Journal of marketing communications
24
Journal of advertising research
19
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The marketing review
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Journal of marketing management : MM
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of retailing and consumer services
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
International journal of economic issues : IJEI
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cogent business & management
3
Economics and business review
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour : an international research review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
24
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1
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
3
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
4
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
7
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
8
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
9
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
10
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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