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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~subject:"KMU"
~subject:"Knowledge"
~subject:"Strategisches Management"
~type_genre:"Collection of articles of several authors"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source
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Advances in logistics, operations, and management science (ALOMS) book series
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Edward Elgar E-Book Archive
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Strategic marketing
management
and tactics in the service industry
Sood, Tulika
(
ed.
)
-
2017
"This book focuses on
knowledge
needed to implement service strategies for competitive advantage across industries …
Persistent link: https://www.econbiz.de/10011644787
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