//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Advances in marketing, customer relationship management, and E-services (AMCRMES) book series"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Proceedings series / American Marketing Association"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~person:"Doherty, Anne Marie"
~person:"Lichrou, Maria"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
Markenführung
Marketing theory
Marketingtheorie
Marketing
2
USA
2
United States
2
Marketing management
1
Marketingmanagement
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Fallstudiensammlung
Graue Literatur
Non-commercial literature
Sammelwerk
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
2
Conference proceedings
2
Konferenzschrift
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
2
Author
All
Doherty, Anne Marie
Lichrou, Maria
Gómez-Suárez, Mónica
2
Ashworth, Gregory J.
1
Chhikara, Ritu
1
Coates, Nigel
1
Cron, William L.
1
Djafarova, Elmira
1
Evans, Kenneth R.
1
Garg, Ruchi
1
Grewal, Dhruv
1
Hart, David
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Kataria, Aarti
1
Kavaratzis, Mihalis
1
LeClair, Debbie Thorne
1
Lilien, Gary L.
1
Martínez Ruiz, María Pilar
1
Martínez-Ruiz, María Pilar
1
McLeay, Fraser
1
Moore, Marian C.
1
O'Malley, Lisa
1
Panda, Tapan Kumar
1
Patterson, Maurice
1
Pechmann, Connie
1
Pilarczyk, Bogna
1
Powell, Shaun
1
Robson, Julie
1
Ryder, Ian
1
Scheer, Lisa K.
1
Shankar, Venkatesh
1
Sojkin, Bogdan
1
Woodruffe-Burton, Helen
1
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Published in...
All
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
Edward Elgar E-Book Archive
Journal of marketing management : MM
Proceedings series / American Marketing Association
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->