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~isPartOf:"Advertising, promotion, and new media"
~isPartOf:"Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies"
~source:"econis"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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IT-gestütztes Marketing
Konsumentenverhalten
United States
E-commerce
13
Electronic Commerce
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Advertising effects
7
Internet marketing
7
Online-Marketing
7
Werbewirkung
7
Consumer behaviour
6
USA
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3
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Aresti, Andreas
1
Bevans, Michael
1
Bhat, Subodh
1
Browne, Glenn J.
1
Chen, Hong-Mei
1
Chen, Qimei
1
Faber, Ronald J.
1
Garrity, Edward J.
1
Jones, Kiku
1
Kazman, Rick
1
Kim, Yong Jin
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Lee, Mira
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1
Li, Dahui
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Markellou, Penelope
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Menon, Satya
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1
O'Donnell, Joseph B.
1
Rhee, Cheul
1
Sanders, G. L.
1
Sengupta, Sanjit
1
Shen, Fuyuan
1
Sirmakessis, Spiros
1
Soman, Dilip
1
Stafford, Marla Royne
1
Tsakalidis, Athanasios
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1
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Advertising, promotion, and new media
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
The Routledge companion to digital consumption
14
Internet advertising : theory and research
9
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Contemporary research in e-marketing ; 2
5
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Harvard business review : HBR
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Wirtschaftsethische Fragen der E-Economy
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Contemporary issues in social media marketing
4
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1
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
Saved in:
2
Survey of measures evaluating advertising effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
Saved in:
3
Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
Saved in:
4
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
5
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
6
A flow theory-driven integrated model of web IS success
Garrity, Edward J.
;
Kim, Yong Jin
;
O'Donnell, Joseph B.
; …
- In:
Consumer behavior, organizational development, and …
,
(pp. 86-106)
.
2009
Persistent link: https://www.econbiz.de/10003792588
Saved in:
7
Consumer-to-consumer electronic commerce : an emerging stream of research
Jones, Kiku
;
Leonard, Lori N. K.
- In:
Consumer behavior, organizational development, and …
,
(pp. 1-17)
.
2009
Persistent link: https://www.econbiz.de/10003792564
Saved in:
8
Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui
;
Browne, Glenn J.
;
Wetherbe, James C.
- In:
Consumer behavior, organizational development, and …
,
(pp. 18-29)
.
2009
Persistent link: https://www.econbiz.de/10003792569
Saved in:
9
From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei
;
Chen, Qimei
;
Kazman, Rick
- In:
Consumer behavior, organizational development, and …
,
(pp. 30-50)
.
2009
Persistent link: https://www.econbiz.de/10003792572
Saved in:
10
A movie e-shop recommendation model based on web usage and ontological data
Aresti, Andreas
;
Markellou, Penelope
;
Mousourouli, Ioanna
; …
- In:
Consumer behavior, organizational development, and …
,
(pp. 51-68)
.
2009
Persistent link: https://www.econbiz.de/10003792577
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