From high tech to high touch : the effects of perceived touch on online customers' intention to return
Year of publication: |
2009
|
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Authors: | Chen, Hong-Mei ; Chen, Qimei ; Kazman, Rick |
Published in: |
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 1-60566-126-0. - 2009, p. 30-50
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour |
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