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~isPartOf:"Advertising, promotion, and new media"
~person:"Bouncken, Ricarda B."
~person:"Buijzen, Moniek"
~person:"Dwivedi, Yogesh Kumar"
~person:"Hernandez, Monica D."
~person:"Pavenkov, Oleg"
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Bouncken, Ricarda B.
Buijzen, Moniek
Dwivedi, Yogesh Kumar
Hernandez, Monica D.
Pavenkov, Oleg
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Advertising, promotion, and new media
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kooperation und Konkurrenz
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Qualitative market research : an international journal
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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Young consumers : insight and ideas for responsible marketers
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
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