Brand recall in the advergaming environment : a cross-country comparison
Year of publication: |
2015
|
---|---|
Authors: | Hernandez, Monica D. ; Minor, Michael ; Suh, Jaebeom ; Chapa, Sindy ; Salas, Jose |
Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 298-319
|
Subject: | Markenführung | Brand management | Computerspiel | Video game | Markenimage | Brand image | Vergleich | Comparison | Werbewirkung | Advertising effects |
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