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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~subject:"Brand management"
~subject:"Mobile marketing"
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Brand management
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Werbewirkung
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Estimation
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Germany
17
Consumer behaviour
10
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Print advertising
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Engelhardt, Jan-Frederik
1
Esch, Franz-Rudolf
1
Hartmann, Patrick
1
Ibáñez, Vanessa Apaolaza
1
Katsukura, Akihiro
1
Kiss, Greg
1
Koncz, Julia
1
Nishiyama, Mamoru
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Okazaki, Shintaro
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Reich, Sandra
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Silberer, Günter
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Berichte aus der Betriebswirtschaft
Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
41
Journal of marketing communications
40
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
27
Psychology & marketing
26
International journal of internet marketing and advertising : IJIMA
25
The journal of brand management : an international journal
25
Journal of advertising research
22
Journal of promotion management : innovations in planning and applied research
22
Journal of retailing and consumer services
16
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Springer eBook Collection / Business and Economics
7
International journal of consumer studies
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
6
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1
Die persuasive Werbewirkung von Online-Medien : eine empirische Studie zur Wirkung von Werbung
Reich, Sandra
-
2006
Persistent link: https://www.econbiz.de/10003290559
Saved in:
2
Markenallianzen in der Werbung : eine empirische Analyse der Wirkung ausgewählter Kooperationsformen zwischen bekannten Marken
Koncz, Julia
-
2005
Persistent link: https://www.econbiz.de/10003204180
Saved in:
3
Communicational implementation of green brand associations : effects on grand attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
Advertising and communication : proceedings 4th …
,
(pp. 96-109)
.
2005
Persistent link: https://www.econbiz.de/10003353620
Saved in:
4
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
5
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
6
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
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