Communicational implementation of green brand associations : effects on grand attitude
Year of publication: |
2005
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Authors: | Hartmann, Patrick ; Ibáñez, Vanessa Apaolaza |
Published in: |
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 96-109
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Subject: | Öko-Produkt | Sustainable product | Markenführung | Brand management | Werbewirkung | Advertising effects | Energiekonsum | Energy consumption | Schätzung | Estimation | Spanien | Spain |
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