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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"European journal of marketing : EJM"
~subject:"Werbewirkung"
~subject:"Women"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
European journal of marketing : EJM
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
4
International advertising and communication : current insights and empirical findings
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Psychology & marketing
2
SpringerLink / Bücher
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied economics letters
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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European management journal
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Faculty & research / Insead : working paper series
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
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Journal of business and economic perspectives
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
Saved in:
2
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
3
The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Advertising and communication : proceedings 4th …
,
(pp. 41-54)
.
2005
Persistent link: https://www.econbiz.de/10003353597
Saved in:
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