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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Belgium"
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Search: subject_exact:"Werbewirkungsforschung"
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Belgium
Advertising effects
274
Werbewirkung
274
Advertising
105
Werbung
105
USA
53
United States
53
Consumer behaviour
51
Konsumentenverhalten
51
Psychology of advertising
31
Werbepsychologie
31
Fernsehwerbung
26
Television advertising
26
Computerspiel
22
Video game
22
Target group
21
Zielgruppe
21
Estimation
20
Schätzung
20
Brand image
19
Markenimage
19
Experiment
18
Product Placement
17
Product placement
17
Internet marketing
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Online-Marketing
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Print advertising
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Printwerbung
16
Advertising planning
14
Children
14
Deutschland
14
Germany
14
Green marketing
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Kinder
14
Perception
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Wahrnehmung
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Werbeplanung
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Öko-Marketing
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Emotion
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Creativity
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Forschung
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Pelsmacker, Patrick de
4
Dens, Nathalie
2
Cauberghe, Verolien
1
Defever, Christine
1
Janssens, Wim
1
Oates, Caroline
1
Pandelaere, Mario
1
Purnawirawan, Nathalia
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Roe, Keith
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of advertising : official publication of the American Academy of Advertising
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of marketing communications
2
Advertising worldwide : advertising conditions in selected countries
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
OECD working papers
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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1
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
2
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
3
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine
;
Pandelaere, Mario
;
Roe, Keith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
Saved in:
4
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
5
The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
Saved in:
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