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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Belgium"
~subject:"Interaktive Medien"
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Interaktive Medien
Advertising effects
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Werbewirkung
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Estimation
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Schätzung
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Deutschland
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Germany
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Consumer behaviour
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Konsumentenverhalten
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Netherlands
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Niederlande
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Print advertising
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Printwerbung
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Perception
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Television advertising
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Pelsmacker, Patrick de
2
Dens, Nathalie
1
Esch, Franz-Rudolf
1
Janssens, Wim
1
Kiss, Greg
1
Oates, Caroline
1
Palla, Polyxeni
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Tsiotsou, Rodoula H.
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Verhellen, Yann
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic commerce : IJEC
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
4
Journal of marketing communications
4
Breaking new ground in theory and practice
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Advertising worldwide : advertising conditions in selected countries
1
BiTS-Forschung
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Digital advertising : theory and research
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
International advertising and communication : current insights and empirical findings
1
International journal of economics and business research : IJEBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internet advertising : theory and research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Nonprofit and voluntary sector quarterly
1
OECD working papers
1
Report / Marketing Science Institute
1
The journal of applied business research
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni
;
Tsiotsou, Rodoula H.
;
Zotos, Yorgos C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10009773043
Saved in:
2
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
3
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
4
The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
Saved in:
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