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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"International marketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Cornwell, Bettina T.
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Temme, Dirk
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
3
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Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 138-144)
.
2005
Persistent link: https://www.econbiz.de/10003353721
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2
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
3
Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 174-182)
.
2005
Persistent link: https://www.econbiz.de/10003353797
Saved in:
4
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
5
The role of sponsorship in a market entry strategy
Schulz, Olaf
;
Cornwell, Bettina T.
;
Weisenfeld-Schenk, …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 223-230)
.
2005
Persistent link: https://www.econbiz.de/10003353819
Saved in:
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