The role of sponsorship in a market entry strategy
Year of publication: |
2005
|
---|---|
Authors: | Schulz, Olaf ; Cornwell, Bettina T. ; Weisenfeld-Schenk, Ursula |
Published in: |
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 223-230
|
Subject: | Internationaler Markteintritt | International market entry | Sponsoring | Sponsorship | Sport | Sports | Internationales Marketing | International marketing | Schätzung | Estimation | Welt | World |
-
Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro, (2018)
-
Die Werbewirkung von Sportsponsoring
Dudzik, Thade, (2006)
-
Huber, Frank, (2005)
- More ...
-
Serendipity as a mechanism of change and its potential for explaining change processes
Weisenfeld-Schenk, Ursula, (2009)
-
Martin, Albert, (2009)
-
Introduction to the special issue management of change
Bekmeier-Feuerhahn, Sigrid, (2009)
- More ...