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~isPartOf:"Advertising theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Aufsatz im Buch
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Chang, Chingching
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Phelps, Joseph E.
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Zheng, Lu
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Advertising theory
Untold stories in organizations
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Counter-narratives and organization
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The Routledge companion to organizational change
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Academy of Management journal : AMJ
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Tourism sensemaking : strategies to give meaning to experience
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Cambridge handbook of strategy as practice
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Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
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Handbook of qualitative research methods on human resource management : innovative techniques
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Handbook of research on knowledge-intensive organizations
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Handbook of research on workforce diversity in a global society : technologies and concepts
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Identity as a foundation for human resource development
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Language and communication at work : discourse, narrativity, and organizing
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Management learning : the journal for managerial and organizational learning
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Managing dynamic technology-oriented businesses : high tech organizations and workplaces
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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(De)mobilizing the entrepreneurship discourse : exploring entrepreneurial thinking and action
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A contemporary historiography of economics
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A research agenda for management and organization studies
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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AI innovation in services marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Ageing, organisations and management : constructive discourses and critical perspectives
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Alternative market research methods : market sensing
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An introduction to industrial service design
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Applying business intelligence and innovation to entrepreneurship
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Approaches to managing organizational diversity and innovation
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Brand Content : die Marke als Medienereignis
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Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation-imagery model
Zheng, Lu
;
Phelps, Joseph E.
- In:
Advertising theory
,
(pp. 255-268)
.
2012
Persistent link: https://www.econbiz.de/10009524159
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Narrative advertisements and narrative processing
Chang, Chingching
- In:
Advertising theory
,
(pp. 241-254)
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2012
Persistent link: https://www.econbiz.de/10009524163
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