Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation-imagery model
Year of publication: |
2012
|
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Authors: | Zheng, Lu ; Phelps, Joseph E. |
Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 255-268
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Subject: | Werbung | Advertising | Narrative Methode | Narrative method |
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