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~isPartOf:"African journal of business and economic research : AJBER"
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African journal of business and economic research : AJBER
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14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
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22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
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24th European Regional Conference of the International Telecommunications Society (ITS): "Technology, Investment and Uncertainty", Florence, Italy, 20th-23rd October, 2013
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29th European Regional Conference of the International Telecommunications Society (ITS): "Towards a Digital Future: Turning Technology into Markets?", Trento, Italy, 1st - 4th August, 2018
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Experiential marketing as a mechanism to deliver value for mobile
network
operators
Yiadom, Michael Boakye
;
Tait, Madéle
- In:
African journal of business and economic research : AJBER
17
(
2022
)
3
,
pp. 89-116
Persistent link: https://www.econbiz.de/10014336029
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