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~isPartOf:"African journal of business and economic research : AJBER"
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African journal of business and economic research : AJBER
SpringerLink / Bücher
49
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Springer eBook Collection
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Food and wine events in Europe : a stakeholder approach
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International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
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essentials
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Event-Marketing : Trends und Entwicklungen
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International journal of sport management and marketing : IJSMM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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Sport management review
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Events und Tourismus : Stand und Perspektiven der Eventforschung
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Journal of sport management : the official journal of the North American Society of Sport Management
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Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
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Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
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Wirtschaftswissenschaft
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European Sport management quarterly : ESMQ
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Research
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Stand und Perspektiven der Eventforschung
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The business of events management
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The journal of brand management : an international journal
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Events und Sport : Stand und Perspektiven der Eventforschung
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Experiential marketing as a mechanism to deliver value for mobile network operators
Yiadom, Michael Boakye
;
Tait, Madéle
- In:
African journal of business and economic research : AJBER
17
(
2022
)
3
,
pp. 89-116
Persistent link: https://www.econbiz.de/10014336029
Saved in:
2
The fat lady has sung for the Gariep Arts Festival, Kimberley, South Africa - what now?
Haarhoff, Rene
;
Proos, Eben
- In:
African journal of business and economic research : AJBER
13
(
2018
)
3
,
pp. 205-223
Persistent link: https://www.econbiz.de/10012056018
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