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~isPartOf:"African journal of economic and management studies : AJEMS"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of retailing and consumer services"
~person:"Jiménez-Barreto, Jano"
~subject:"Brand trust"
~subject:"Markenführung"
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African journal of economic and management studies : AJEMS
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of retailing and consumer services
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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