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~isPartOf:"Afro-Asian Journal of Finance and Accounting : AAJFA"
~isPartOf:"Decision"
~isPartOf:"South Asian journal of management : SAJM"
~isPartOf:"Vision : the journal of business perspective"
~person:"Goel, Parul"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Consumer behaviour
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India
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Indien
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Attitudes/Perceptions Towards Marketing and Marketing Mix Elements
1
Consumer Sentiments
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Consumer attitudes
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Consumer confidence index
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Consumer protection
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Marketingmanagement
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Regulierung
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Goel, Parul
Jain, Sanjay K.
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Afro-Asian Journal of Finance and Accounting : AAJFA
Decision
South Asian journal of management : SAJM
Vision : the journal of business perspective
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Understanding consumer sentiments towards marketing : an investigation in Indian context
Jain, Sanjay K.
;
Goel, Parul
;
Jain, Sonali
- In:
Vision : the journal of business perspective
28
(
2024
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014634405
Saved in:
2
Consumer attitudes towards business firms' marketing philosophy, consumerism and government regulations in India : a cross-sectional analysis
Jain, Sanjay K.
;
Goel, Parul
- In:
Vision : the journal of business perspective
16
(
2012
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010406171
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