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~isPartOf:"Akron business and economic review"
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
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Akron business and economic review
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Journal of retailing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
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International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
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Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of targeting, measurement and analysis for marketing
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Kundenmanagement & Electronic Commerce
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Marketing letters : a journal of research in marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
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Springer Gabler Research
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... für Dummies
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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American journal of agricultural economics
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CSR, Sustainability, Ethics & Governance
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Cogent business & management
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
3
What is direct marketing?
Thomas, Andrew R.
;
Nelsen, Karen
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 1-11)
.
2007
Persistent link: https://www.econbiz.de/10003443911
Saved in:
4
Data mining and profiling: the right information
Scarisbrick-Hauser, AnneMarie
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 47-61)
.
2007
Persistent link: https://www.econbiz.de/10003443955
Saved in:
5
Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher
;
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 139-155)
.
2007
Persistent link: https://www.econbiz.de/10003444000
Saved in:
6
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
Saved in:
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