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~isPartOf:"Akron business and economic review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Personalized advertising"
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Consumer behaviour
Direct marketing
18
Direktmarketing
18
Advertising
6
Advertising effects
6
Werbewirkung
6
Werbung
6
Konsumentenverhalten
5
Personalized advertising
4
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3
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
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Vertriebsweg
3
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2
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Internet marketing
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Persönlichkeitspsychologie
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Ankündigungseffekt
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Chung, Angie
1
DeRoos, Nicolas
1
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1
Heß, Nicole Jasmin
1
Hopkins, Christopher D.
1
Kelley, Corinne M.
1
Kilsheimer, Jacqueline C.
1
Lee, Kangbok
1
Liu, Martin J.
1
Lu, Qiang
1
Luo, Jun
1
Mende, Martin
1
Richey, Robert Glenn <Jr.>
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Schumann, Jan Hendrik
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Scott, Maura L.
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Singh, Sonika
1
Wang, Zi
1
Woo, Hongjoo
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1
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Akron business and economic review
Journal of business research : JBR
Journal of retailing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
NBER working paper series
3
Research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American journal of agricultural economics
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
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Contemporary trends in innovative marketing strategies
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ECONIS (ZBW)
5
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
5
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
Saved in:
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