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An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games
Boyd, Thomas C.
;
Krehbiel, Timothy C.
- In:
American Journal of Business
21
(
2006
)
2
,
pp. 21-32
2002 season for all MLB teams.
Multiple
regression
analysis
is performed using both promotion type and relevant timing …
Persistent link: https://www.econbiz.de/10010583941
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