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~isPartOf:"American economic journal"
~isPartOf:"American economic review"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"United States"
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Fernsehwerbung
5
Television advertising
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American economic journal
American economic review
International journal of internet marketing and advertising : IJIMA
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
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Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
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Journal of global marketing
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Journal of media business studies
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Kellogg on advertising & media : the Kellogg School of Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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Discussion paper series / IZA
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Eastern economic journal
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Economic inquiry : journal of the Western Economic Association International
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Eurasian business review
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International journal of the economics of business
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Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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Journal of economics & management strategy : JEMS
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Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
2
Promoting wellness or waste? : evidence from antidepressant advertising
Shapiro, Bradley T.
- In:
American economic journal
14
(
2022
)
2
,
pp. 439-477
Persistent link: https://www.econbiz.de/10013202108
Saved in:
3
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
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