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~isPartOf:"American economic review"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~subject:"United States"
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Search: subject_exact:"TV-Werbung"
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Fernsehwerbung
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Fisher, Caroline
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Forman, Howard
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Gentzkow, Matthew Aaron
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American economic review
International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
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Health marketing quarterly
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Journal of media business studies
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Kellogg on advertising & media : the Kellogg School of Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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American economic journal
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Eastern economic journal
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Economic inquiry : journal of the Western Economic Association International
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Eurasian business review
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
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Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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1
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
2
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
Saved in:
4
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
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