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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Applied economic perspectives and policy"
~isPartOf:"Cross-cultural buyer behavior"
~isPartOf:"International marketing review"
~person:"Ko, Eunju"
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Consumer behaviour
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Brand image
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Fashion
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Ko, Eunju
Lusk, Jayson L.
21
Nayga, Rodolfo M.
7
Richards, Timothy J.
7
McCluskey, Jill J.
6
Villas-Boas, Sofia
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Christodoulides, George
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Magnusson, Peter
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Zhen, Chen
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Caputo, Vincenzina
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Cleveland, Mark
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Diamantopoulos, Adamantios
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He, Jiaxun
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3
Berning, Joshua
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Chenarides, Lauren
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Wang, Cheng Lu
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2
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2
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2
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American journal of agricultural economics
Applied economic perspectives and policy
Cross-cultural buyer behavior
International marketing review
Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of consumer studies
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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2
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
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