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~isPartOf:"An advertising age book"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~source:"econis"
~subject:"Kommunikation"
~subject:"Virales Marketing"
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Kommunikation
Virales Marketing
Web 2.0 technologies
3
Web 2.0-Technologien
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blog usage intention
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brand equity
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cinema
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firm-created content
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health communication
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health trust
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impression management
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An advertising age book
International journal of electronic customer relationship management : IJECRM
SpringerLink / Bücher
8
Research
5
Enterprise 2.0 - Die Kunst, loszulassen
4
Enterprise 2.0 - die Kunst, loszulassen
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Information systems research : ISR
3
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Journal of knowledge management
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PR-Praxis
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Quick Guide
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Springer Texts in Business and Economics
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SpringerBriefs in Business
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Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Always learning
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Aus Politik und Zeitgeschichte : APuZ
1
Books 4 success
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Boston U. School of Management Research Paper
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Corporate communications : an international journal
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
Die Betriebswirtschaft : DBW
1
Die Sprache der Wirtschaft
1
Digitale Transformation des Marketing
1
E-collaboration ; Vol. 1
1
Edition / Hans-Böckler-Stiftung
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Erfurter Hefte zum angewandten Marketing
1
Essential resources for training and HR professionals
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Frontiers of distance learning in business education
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Galileo Computing
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Global business review
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
2
Impression management in doctor-patient communication : experience in Taiwan
Lee, Yi-Chih
;
Wu, Wei-Li
- In:
International journal of electronic customer …
9
(
2015
)
2/3
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011586423
Saved in:
3
Brand media strategy : integrated communications planning in the digital era
Young, Antony
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008859270
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